WPP's Climate Change Impact: C
Becoming carbon-free is one of many ways to become an eco company.
If WPP was to become a carbon-negative company will not only cover its outgoing carbon dioxide production, but remove more than its total output.
It is estimated that globally we are required to invest around USD 60 trillion to decarbonise. If every company, including WPP was able to fund (in part) something towards climate change as we must reduce greenhouse gas (GHG) emissions worldwide.
WPP has pledged to use 100% green renewable energy by 2025. In line with the Paris Agreement, globally we need to cut the total amount of greenhouse gas emissions.
WPP has pledged to be a carbon neutral company by 2025. Publically stating you are a carbon neutral company, which is a great step towards a positive climate action approach, is what every company should strive for way beyond the Paris Agreement's 2050 deadline.
With some pledges already in force, WPP still has a few challenges to face to improve their overall climate action pledges.